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Section 1:
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Cohort Introduction
Class Activity: Everyone will quickly share their name and why they joined the M43 program.
Section 2: Exploring Different Business Types
Class Discussion: Give examples of the following companies and why they are valuable:
Iphone
Electric Cars
Cordless Headphones
Class Activity: Recognizing Value Propositions
Watch 5 initial shark tank pitches. Write down their stated value propsbusiness types:
Side Gig
Side Hustle
Lifestyle Business
Startup
Group Class Activity: Class members share what category they think their business is in and why.
Section
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Class Activity:
List out all of Uber’s value propositions. Then match them with specific customer segments
I.e. - Uber vs. driving to work = Save on car insurance, parking, time
I.e. Uber international = safety, language barrier, etc.
Section 3: When Companies lose value, they die
Class Discussion:
Blockbuster
Sears
Bookstores
Student Biz Discussion:
Each student shares what value proposition they want to provide for customers?
Classmates answers the question: which customer segment would consider their value prop a must have.
Homework:
Design a landing page that includes:
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One sentence describing their #1 Value
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A follow-on mini paragraph describing their value in more detail
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3: Lean Startup Principle
Review what lean startup means, why it’s important, and provide examples.
Class Video: LEAN STARTUP IN 5 MINUTES (OR LESS)
Section 4: Positives and Negatives of Entrepreneurship
Class Discussion: Share myths, stories, and facts about becoming an entrepreneur.
Class Activity: Q&A with former M43 student/entrepreneur
Homework:
Each student will research competition to their business idea
If student does not have an idea yet, find the top 3 daily/weekly problems that annoy them the most
Be prepared to share why they think their business idea is better or will be more successful
If a student doesn't have an idea, find 3 possible solutions to the problems they identified.
Schedule a 1-on-1 mentor meeting