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Lesson 6: Revenue & Economics

Sub Topics: Founders vs. Early Employees, Pitch Prep - Team/Progress, Funding via Angels & VCs

📕 Articles:

  1. When, Why, & How to Pivot a Startup Business

  2. Everyone Pivots: The Truth About A Startup Pivot

  3. A Brief Guide To Startup Pivots (4 Types Of Pivots)

  4. What 'Pivot' Really Means

  5. What is a Pivot? Know When It’s Time to Pivot

  6. The 7 greatest pivots in tech history

📺 Videos:

  1. Pivot or Proceed? How to Decide. 2 Minutes to See Why

  2. The infamous Pivot: Explained!

  3. Eric Ries explains The Pivot

  4. Lean Startup Lessons: Changing Course on a Business Idea Without Giving Up

  5. Pivot - How to Build a Startup

📕 Founder/ Employee / Contractor Articles:

  1. How does a start-up decide whether to outsource or hire an employee?

  2. When to Hire In-house vs. Outsourcing to Freelancers for your Agency or Startup

  3. Equity 101 Part 1: Startup employee stock options

  4. Employee vs. Independent Contractor: How to Classify Your Workers

  5. Five Reasons To Consider Hiring A Co-Founder

  6. What is the difference between a co-founder and an early employee?

  7. Founders, Initial Employees, and Risk

📕 Raising Traditional Investments Articles:

  1. The Pros And Cons Of Bootstrapping Startups

  2. Bootstrapping A Startup: The Essential Tips

  3. How to Raise a Friends and Family Round

  4. Friends and Family Investors: The Dangers Startups Must Know

  5. The Definitive Guide to Raising Money from Angels

  6. Everything You (Don’t) Want to Know About Raising Capital

  7. Raising Venture Capital

  8. Venture Capital Vs. Business Loans: A Beginner’s Guide to Financing Alternatives

📕 Team Slide Articles:

  1. Team Slide - How to Guide

  2. The Team Slide: You Had Me At Hello

  3. Pitch Deck Month: The Team Slide

...

  1. Recurring Revenue: An Increasingly Important Business Model

  2. The 10 Most Popular Startup Revenue Models

  3. How to Price Your Products

  4. Cost vs. Price: What's the Difference?

  5. How To Calculate Customer Acquisition Cost (CAC)

📺 Videos:

  1. Revenue Models for Startups

  2. ARR - Annual Recurring Revenue

  3. Breakeven Point

  4. CAC - Customer Acquisition Cost

  5. Revenue vs. Profit

📺 Pitch Videos:

  1. YC Demo Day W16-HistoWiz (Do you have any doubts about the team?)

  2. Ramp - Demo Day Pitch (He talked about his team slide for 15 seconds. Convinced?)

📕 Traction Slide Articles:

  1. Pitch Deck Pointers Part 8: The Traction Slide

  2. Traction Slide - How to Guide

  3. What To Include In The Traction Slide Of A Pitch Deck

📺 Traction Slide Videos:

  1. Flex Tampons Pitch (Has so much progress she leads with it)

  2. Coinbase Y Combinator Demo Day Practice (Listen to the coaching when he describes progress) How To Pitch Early Traction to Venture Investors like a Boss! 

Lesson 7: Digital Marketing & Tools

Sub Topics: Funding via EPSCOR + DARPA/ARPA-E, Pitch Prep Summary

📕 Articles:

  1. The Easy Guide to the Business Model Canvas

  2. How To: Business Model Canvas Explained

  3. Business Model Canvas Explained with Examples

  4. 5 key benefits of using a business model canvas instead of a business plan

  5. How To Fill In A Business Model Canvas

 

📺 Videos:

  1. Business Model Canvas Explained

  2. The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips

  3. Business Model Canvas Tutorial - Uber Business Model

  4. Business Model Canvas Tutorial - Lego Business Model

📕 Key Partners Articles:

  1. How to partner with a larger company when you’re a startup

  2. Why Business Partnerships Fail

  3. The power of partnerships: Why businesses are better together

  4. Key Partners in Business Model Canvas

  5. 13 Examples of Successful Co-Branding Partnerships

📕 Revenue Articles:

  1. Recurring Revenue: An Increasingly Important Business Model

  2. The 10 Most Popular Startup Revenue Models

  3. How to Price Your Products

  4. Cost vs. Price: What's the Difference?

  5. How To Calculate Customer Acquisition Cost (CAC)

📕 Channels Articles:

  1. Marketing Channels Guide: 30+ Different Channels Categorized and Explained

  2. The 6 Marketing Channels You Should Prioritize in 2020

  3. What is a Marketing Funnel?

  4. How to Create the Ultimate Marketing Funnel (Templates Included)

  5. The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

📕 Customer Relationship Articles:

  1. How do I use the Customer Relationships building block of the Business Model Canvas?

  2. Customer Relationships – Unpacking How To Fuel Long-Term Growth

  3. 8 Excellent Examples of Customer Relationship Management

  4. Building Customer Relationships

 

📺 Videos:

  1. Digital Marketing 101

  2. 14 Emerging Digital Marketing Strategies + Trends For 2021

  3. How Digital Marketing Will Change in 2021

  4. A Brilliantly Simple Way to Boost Website Traffic - How to Get International Blog Traffic

📺 Pitch Videos:

  1. Flex Tampons Pitch (Has so much progress she leads with it)

  2. Coinbase Y Combinator Demo Day Practice (Listen to the coaching when he describes progress)

  3. How To Pitch Early Traction to Venture Investors like a Boss! 


Lesson 8: Website Building 101

📕 Articles:

  1. 15 Quick Pitch Tips for Kick Ass Presentations

  2. 9 Things That Take a Pitch From Good to GreatHow to Build a Website 2022 | A Step by Step Beginner’s Guide

  3. How to Choose the Best Website Builder in 2022 (Compared)

📺 Videos:

  1. The SECRET Ingredient to The PERFECT PITCH: How to tell a compelling STORY

  2. The SINGLE Most Important Element of Your Pitch

  3. Startup Pitch Video: How to Create a Pitch Deck for InvestorsWeb Design 101: 4 Tips to Make Your Site Stand Out

  4. The Most Realistic Advice On How to Start a New Website (And Actually Get Traffic)

  5. How to Make a Great Website | What No One Tells You